AdCheckMe Insights

Publisher quality checklist before applying for ad approval

This checklist is designed for small sites that are technically functional but still get rejected for low-value content. The goal is to verify whether your site reads like a real publication rather than a monetization shell.

Content depth checklist

• At least 5 to 10 substantive pages with distinct reader intent.
• No near-duplicate template copy across informational routes.
• Clear headings, examples, and practical takeaways on each page.
• Visible editorial voice that is specific to your niche.

Trust and legitimacy checklist

• Complete About page that explains purpose and publisher identity.
• Detailed Privacy policy with data handling and user choices.
• Detailed Terms page with scope and acceptable use.
• Clear contact method in site footer and policy pages.

Crawl and indexing checklist

• Robots file with explicit rules and sitemap reference.
• XML sitemap listing public pages.
• Canonical metadata for key routes.
• Consistent site title and description strategy.

User experience and ad balance checklist

• Primary content visible before major ad blocks.
• No excessive ad density on short pages.
• Readable typography and spacing on mobile.
• No broken links, garbled text, or placeholder fragments.

Final review checklist before resubmission

1. Run a full crawl and verify all main pages return HTTP 200.
2. Proofread each page for clarity and encoding quality.
3. Confirm policy pages match actual behavior on the site.
4. Wait for new pages to be indexed before requesting review.
5. Reapply only after all major gaps are closed together.

For broader context, start at Learn or browse all long-form guides in Insights.